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	<title>Online Integrated Marketing Communication &#187; media planning</title>
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		<title>Media Planning online vs offline</title>
		<link>http://e-imc.ocentrum.com/2009/02/24/media-planning-online-vs-offline/</link>
		<comments>http://e-imc.ocentrum.com/2009/02/24/media-planning-online-vs-offline/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 07:03:34 +0000</pubDate>
		<dc:creator>Ahmad Sofyan</dc:creator>
				<category><![CDATA[media planning]]></category>
		<category><![CDATA[media plan]]></category>

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		<description><![CDATA[Menghadapi media baru, memancing kecenderungan orang (baca: media planner) membandingkan dari yang sudah ada. Apple to apple. Meskipun seringkali banyak aspek yang sebetulnya berbeda. Perencanaan media konvensional, tentu perbeda dengan perencanaan media online. Berikut beberapa point yang mungkin bisa jadi gambaran.
1. Batasan Media Planning dan Media Buying yang semu
Pada media cetak, sudah tersedia rate card [...]]]></description>
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